Download: Leveraging Twitter For Business
Even with its limited text in which to convey your message, Twitter is such a powerful social network. There is something wonderful about being able to convey your message in 280 characters or less. It allows you to be concise and creative. With Twitter, you are forced to cut out the nonsense, and craft well thought out tweets.
There is also something elegant to Twitter. You are able to engage with others in a way that is more precise than many other social networks. For this reason, Twitter is well suited for business interactions, and can mean a world of difference for your business if leveraged properly.
Whatever you are promoting, be it your website, blog or product line, Twitter is a great platform for you to reach out to your target audience. It is also a great way for your audience to find you.
I have always found it easy to find people or businesses to follow on Twitter. Furthermore, the suggestions on people to follow, are based more on your interests, compared to other social networks which tend to focus more on connections.
It has also been my feeling, that you get more exposure on Twitter in terms of who gets to follow you. Often this happens without your active involvement. It is not uncommon to get a follower on Twitter, from a person or company with whom you have never had a prior connection. It goes without saying of course, that the more you get involved, the more followers you receive.
This ease with which to follow others and to be followed, makes it easy for your business to build relationships. These relationships are contact points, from which your business can build rapport, in what may turn out to be viable leads.
The Twitter feed is lean and free from clutter. There is never too much going on, other than the Tweets you have to focus on. Perhaps this is also a result of having the 280 character limit, that makes everything succinct.
Going straight to the point is something every business can take advantage of. You are able to be direct and to the point with your posts, which means that your audience can do the same. A lot of time can be saved, by allowing you or your audience to quickly pick out stuff you are interested in.
The Twitter Direct Message feature is perhaps the most powerful for business. This is where you are able to send a private message to anyone on Twitter, as individuals or in groups. Twitter recently increased direct message character limit to 10,000 characters. Thereby making direct messaging on Twitter more practical and effective.
This feature is so powerful, because it enables you to approach potential or existing customers on the social network in a private context. You can pitch to someone regarding your business offering, and go about setting up a business deal through your interactions with direct messaging.
Like with all things of power, you have to be aware of the responsibility that rests on your shoulders, when you use this feature. You do not want to be annoying or spammy towards others, when you direct message them. It is more appropriate to use your discretion, to send appropriate and considerate messages.
Regardless of what social network you are on, you will undoubtedly notice that your posts do not go as far as you would like them to go. For one, mostly your friends or followers will get to see your posts. From that perspective, unless you have a massive following, your reach will not be effective.
There is, however, a way for your tweets to reach a wider audience. But it will cost you. You can pay Twitter to have your posts go further in terms of reach. In the Twitter lingo, you can promote your tweets.
When on Twitter, you will notice some posts have the word “promoted” on them. This indicates that that particular Tweet was paid for and promoted to reach a wider audience. You can promote your tweets with a lot of targeting options in terms of who you would like to reach.
If you have the budget, even if it is not very big, it is worthwhile to promote your tweets as a business, in order to reach a wider and highly targeted audience.
Becoming proficient with Twitter is a challenge that every business that is on Twitter has to grapple with. The solution is to go out there, tweet, follow and message.
The hard part is not learning how to use Twitter; the hard part is figuring how to make Twitter work for your business. Just remember that if first you don’t succeed, you have to continue trying, and I assure you that the rewards for your business will be worth your while.
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