Webmobyle Blog

Even with its limited text in which to convey your message, Twitter is such a powerful social network. There is something wonderful about being able to convey your message in 280 characters or less. It allows you to be concise and creative. With Twitter, you are forced to cut out the nonsense, and craft well […]

People have an interesting relationship with their mobile phones. It is a versatile device, which has graduated from merely conveying our voice communications, to handling all our other communications as well as becoming the foundation for socialisation and entertainment. The mobile phone has been able to occupy this unique position in our lives, because of […]

In the words of Peter Druker, “you can’t manage what you can’t measure”. This statement couldn’t be more relevant than it is to Internet Marketing efforts. The only way to know whether you are successful or not, is if you are able to define what success is and are able to measure it. Setting Goals […]

Every so often, you will hear in the news of a number of big websites being compromised by hackers, and it may seem like these are rare occurrences. In actual fact, thousands of websites are attacked every day with some of these attacks being fatal.  It’s just that, apart from the owners of the compromised […]

You often hear people say to never give up in the effort of pursuing your dreams. The challenge of growing a business is a heavy one, and it is easy to become discouraged. How do you strike the balance between persistence and being realistic. I have read somewhere that it takes a certain level of […]

Strategy can be defined as a plan of action designed to achieve long-term goals. Without a strategy for anything we do in life, it’s like walking and groping around in the dark. Without a strategy, we lack a sense of direction. We lack a sense of purpose that directs our daily activities. A comprehensive website […]

Email has been around for a very long time. It is for this reason that some people consider it to be old fashioned, especially in the face of text-messaging and social media. In fact, nothing could be further from the truth.  Email is still relevant today, caries most of our important conversations, and is a […]

They say nothing lasts forever, and so is it with website designs. Eventually, they too will have to be discarded and replaced. When people get their website designed and developed, they often do not bear in mind, that there will come a time when it will become obsolete, and therefore do not plan for that […]

I write quite a lot on the subject of Internet Marketing of late, which admittedly tends to focus on the technology. There are however other aspects of the marketing equation that have nothing to do with technology, or at least very little to do with it. These are human aspects of marketing, that have to […]

Over the years, I have seen people build websites, only to forget about them almost as soon as they go live. This observation has made me realise that, there is something fundamentally flawed with the way people perceive their websites, in relation to their businesses or organisations.  The flaw arises from people seeing the website […]