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Some things just go very well together: like fish and chips or nuts and bolts. And so it is with logos and websites. The relationship between a logo and the website on which it appears is a close-knit situation. It is therefore incomprehensible that you have a great website without a great logo to go […]
The basic tenets of marketing have not changed much with the arrival of Online Marketing, even though the approach is vastly different when compared to traditional marketing. Whether doing things the traditional way or marketing online, one effective approach to increasing sales, the up-sell, remains a viable consideration for any business. What Is Upselling Upselling […]
As human beings, it is in our nature to thrive when we feel like we are making progress. When we are seeking and discovering better versions of ourselves. This is why we feel good, after an achievement such as graduating from college, or receiving a raise at work. At the centre of all the feel-good […]
Most people today have at one point or another heard of a business plan, and have most probably been told, or believe that a business cannot succeed without it. But can’t it really? Before we can answer this question we have to explore the benefits, followed by the downside of having a business plan. The […]
I’ve always been fascinated by Information Technology. The fascination extends beyond what collective great minds have achieved, to how they were able to achieve it. Just being able to view or listen to this blog post as you are doing now, is a culmination thousands of technological advancements and even more individual contributions. I believe […]
Whenever we are involved in an activity, there are phases that we go through. With each moment we make headway, and can see for ourselves, how far we have come. Looking back and measuring progress allows us to gauge the level of success in that particular task. I have found it essential over the years, […]
Dreams should be treated as a plant that is expected to bear fruit, or a crop expected to produce bountiful harvest. I have never had the opportunity of running a farm where bountiful harvest was expected, but I have on occasions in the past tended to a small garden. The thing about gardens and crops, […]
Every aspect of a website is connected to other aspects of a business. And there are many such connections. Connections which result in substantial impact for any business, that influences how it operates. Understanding these connections, and taking advantage of their impact, is one of the smartest moves you can make, in the process of […]
Brands are delicate things that need to be handled with the utmost care. They need to be managed and developed, bearing in mind that they have a lot to do with how a business is perceived. The actions you take in managing a brand can either help it grow, or lead to its demise. Sometimes […]
They say life’s a journey, and accordingly, we all go through life having a past and heading for a future. In between the past and the future lies our life. Being able to navigate this timeline is a skill that will improve your life experience for the better. In order to be fully present in […]