Webmobyle Blog

Business is a risky affair. Just as much as there is a possibility that an entrepreneur’s efforts will bring them no return, there is also potential that they will succeed. This is an inescapable fact of business, but there are strategies that people employ to minimise the risk of failure. Two of those strategies are […]

A business name is a very important thing, to the extent that there is a whole industry built around business names. When you choose your business name, it not only has to appeal to you, but it also has to appeal to your customer base. A business name is something that customers identify with the […]

In the world of tech, sooner all later, different platforms start to look alike. This can be seen with such examples as faxing and email, or Skype and WhatsApp. Initially sending faxes meant owning a fax machine, but now it can be done with a computer and a scanner, or even with just a mobile […]

Failure is a subject that will feature on this blog often, simply because the fear of it, is a debilitating factor in the pursuit of success. People fear failing so much that they fail to try. The thought of failing incapacitates most of us so much, that we don’t realise our true potential. I have […]

The history of e-commerce and m-commerce can be traced to the early 90s, when the Internet became commercially available to the public, allowing people to buy and sell online. Since then, numerous businesses the world over, have adopted the technology in one business model or another. M-commerce and e-commerce are essentially the same function, with […]

No one told me when I was starting out on my entrepreneurial journey, that selling would be the most difficult part of running a business: but it is. Without a consistent stream of customers to patronage your business, your business is dead in the water. If you do not consistently find customers to buy your […]

Nothing stays the same and rates of change vary from discipline to discipline. There are certain areas of expertise that undergo tremendous change in relatively short bursts of time, compared to others. One area of accelerated change is in software development. Even though the accelerated rate of change is more pronounced in software than other […]

Getting stuck is something we are all familiar with. Whether it is in the pursuit of business or in life in general, we come across moments where we are not sure how to proceed. Not sure how to move forward in a positive and productive way. This often happens in areas where creativity or innovation […]

Websites are by intention supposed to attract and retain an audience, typically with customers in mind. Although this is the intention, sometimes the result ends up being the complete opposite. When this happens, instead of attracting and retaining an audience, they drive them away.  For any website owner, a website that repels the intended audience […]

A while back whilst I was staying at the YMCA in Cape Town, South Africa, I had an acquaintance of mine ask me how I market my business. My response at the time, was that I had no money to pay for Facebook advertising, and was therefore not marketing the business as I had hoped. […]