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A lot of people with great business ideas do not get their business off the ground, due to the lack of capital or funding. In some cases, this lack can be crippling, but if the owner of the business is creative and practical enough, they can leverage human capital and build sweat equity. Capital is […]
You have to keep up with everything you are involved with or get left behind, and social media is no different. Changes are always in flux on social media platforms, as the companies running them are constantly optimising for optimum effect. The social media landscape is always changing and the change can be fast. You […]
The nature of work has always been fluid over the centuries. Always dynamic and always evolving. The determinants of change in the fields of work are wide and varied, ranging from bureaucratic influences, to technological advancement. Technology, however, has been the largest force shaping the world of work in human history. Technology allows for developments […]
Change is inevitable. This is a fact of life. In fact, it is a fact of existence. All aspects of life and existence in the universe speak to this fact. The famous quote by Heraclitus that says, “The Only Constant in Life Is Change.” couldn’t be truer. Even though this fact of change being inevitable […]
All technology evolves over time. Just like the automobile that came off Henry Ford’s assembly line in 1913 now bears a distant resemblance to today’s modern cars: over time, it is guaranteed that the later versions of technology look vastly different from their earlier iterations. The Web is no different, and changes in this sphere […]
Instead of looking at any market as one big monolith with uniform characteristics, it helps for the marketer to break it down into segments that share similar characteristics. In marketing, market segmentation involves dividing a broad consumer or business market, which typically consists of existing and potential customers, into sub-groups of consumers based on some […]
Let’s get right into it. What is serverless? Why am I excited about it? And why should you care? Serverless hosting is a new paradigm that turns the way websites and web apps are hosted completely upside down. This is the appropriate time to throw in a definition. According to Wikipedia, ‘Serverless computing is a […]
Marketing is the lifeblood of the business. Without it, the business would never grow. People often confuse advertising with marketing. Before we can continue, it is important to understand the difference between marketing and advertising. Basically, marketing is the process of identifying customer needs, and determining how best to meet those needs. In contrast, advertising […]
Each and every one of us has at one point, or another faced a situation, where we had to make a tough decision involving varying levels of risk. When such times come, the automatic response is often to immediately withdraw from the situation. We tend to shy away from risk-ridden situations. We become risk averse. […]
Whether your interest with the Internet and the World Wide Web is personal or professional, it can be argued that, in our times, they are as essential as water. With these technologies, we can be more, do more, and reach further. More and more of our lives now take place in the mediums of these […]