Market First, Product Second: How to Validate Before You Build
9 January 2026
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Rising Above The Internet Marketing Noise
Rising Above The Internet Marketing Noise
Download Audio: Rising Above The Internet Marketing Noise
Technological innovations that have brought us developments such as social media, and Internet Search, have propelled Internet Marketing to new heights. They have brought us Internet Marketing tools and resources, that enable almost anyone to reach a wider audience. These developments have made it increasingly affordable for businesses, even small ones, to afford access to viable marketing platforms.
It is now, more than ever, more affordable for businesses, both large and small, to launch cost effective Internet Marketing campaigns. Not only is it affordable, but Internet Marketing is also a highly effective means to market products and services.
The low cost and low barriers to entry, into the Internet Marketing arena has meant that, there is high competition and noise, due to too many players on the scene. How do you then set yourself apart to rise above the noise?
Be Genuine
In a world where anyone is free to post whatever they please online, without much peer or editorial review, the temptation to be disingenuous can be huge.
Not having your potential customers directly in front of you when promoting your business, can tempt you to present yourself or your business in a manner that is perhaps too embellished.
Whilst the consequences of being less than honest, when presenting yourself in your Internet Marketing endeavours, may not be immediately obvious, they do have an impact in the long run.
Gross misrepresentation of yourself or your business, will eventually lead to the erosion of trust between you and your customers, which will ultimately have a negative impact on your business in the long run.
Stay True To Yourself
Being genuine starts with being true to yourself. You need to be true to yourself as a business. To set out on the path of being true to yourself, you need to ask yourself the vital question, of whether your actions align with the objectives and values of your business.
Often businesses owners write comprehensive business plans or business profiles, that state their objectives, values and mission statements, but rarely revisit them. These written down statements should be a light on a dark path towards self actualisation. Every once so often, you should revisit these written down statements, to ensure that you are on the right path and are staying true to what you originally set out to do.
Learn the Game
Internet Marketing is a discipline, and as such, you have to take the time to educate yourself on it. Even if you have hired someone to handle the marketing for your business, it is a great idea to stay abreast of what is going on, in as far as Internet Marketing is concerned. In this way, you will be better able to make judgements on the progress being made in marketing efforts for your business.
In any discipline, as it is for Internet Marketing, being informed is a great asset to your business and your brand. Take the time to thoroughly educate yourself about social media as well as marketing online.
As an informed business owner, you will be able to make valuable contributions towards how Internet Marketing campaigns should be conducted for your business. Not only that, you will also be able to better understand reports, and be on your way to making better and informed decisions.
The Fundamentals Haven’t Changed
After all is said and done, marketing fundamentals in general, have not changed over the years. In order to stay above the Internet Marketing noise, you still need to ensure that you are taking into consideration marketing fundamentals.
You still need to develop a good strategy, along with great products and services. You still need to take care of your customers, do market research, manage your brand, refine distribution and communicate effectively.
If you do these things and stay true to your business values, you will be well on your journey to rising above the Internet marketing noise and will be rewarded by becoming a business that is clearly distinguishable from the rest.
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