Measuring Internet Marketing Success

Reliably measuring success begins with the initiative of setting goals and milestones. Without goals and milestones, you are running your Internet Marketing campaign blind, or the equivalent of sailing a ship without a rudder. Without a rudder, a ship is at the mercy of the winds and currents, instead of the captain setting its course.

There is a subtle difference between what constitutes goals versus milestones. Goals are set objectives that you put in place, to achieve after a certain period of time. Milestones on the other hand, are the guidelines that will let you know, if you are achieving your goals. Milestones can be thought of as the small victories before you get to your final goal.

Your goals and milestones should align with your business objectives, they should follow the SMART principle. They should be Specific, Measurable, Attainable, Realistic, and Timely. Being able to measure your Internet Marketing goals and milestones is critical to success.