Increasing Sales With Online Marketing Enabled Upsells

The basic approach that online businesses use is to lure customers in, with a cheaper price offering, and then spring on them the higher price offer. I know it does sound sleazy, but that is how it essentially goes down.

Bear in mind that offering the upsell does not take the intelligence of the customer for granted. Of course customers see the upsell for what it is, but yet they sometimes go ahead and take the offer. Why is that?

The answer to this question is that, for an upsell to be effective, it has to be a genuine upgrade on the level of value being offered.  If you offer poor value in the upsell, and do not provide substantial apparent gains, your customers will see through your charade and your business’ reputation will ultimately suffer. 

To add weight to the value of the upsell, the value gains have to be evident and apparent to the customer, otherwise they will see no advantage in taking up the higher priced offer. 

For instance, you might offer new and improved features on the upsell, with a relatively small price increase in comparison to the level of benefits the customer will receive by taking the upsell. 

If I see that the Big Mac at McDonald’s costs less as a bundle when compared to buying the burger, fries and cool drink separately, I am more likely to get the upsell ,even though my original intention was just to buy the burger and fries.