Focusing On Website Usability

If you have been using the Internet for a while, you have no doubt come across your fair share of poorly designed websites. There is more to web design, than just how a website looks. For a website to be considered a good design, usability also has to be part of the equation.

Wikipedia defines usability as follows: “Web usability of a website are broad goals of usability and presentation of information and choices in a clear and concise way, a lack of ambiguity, and the placement of important items in appropriate areas, as well as ensuring that the content works on various devices and browsers. The end-goal a website creator wants to achieve, is to provide the users of the website a better experience.”. End quote.

Usability is perhaps the biggest factor to consider when looking at optimal website design. After all, websites are meant to attract users, and most importantly retain their attention. A website that scores poorly on usability may mean the loss of clients or sales.

When building a website, it is important to take it through its paces, and conduct usability tests. Usability tests ensure that the site is performing well on usability factors and considerations.

There are several factors that a website should have assessed, to ensure that it meets usability standards. These are factors that web designers and developers have to consider, and their clients have to check that they do.