Crowdsourcing Your Marketing Efforts

There are several factors you need to bear in mind, on your way to building a successful crowdsourcing marketing campaign.

Firstly, you need to establish the purpose of the campaign. It is crucial for you as a marketer, to identify the end game of the crowdsourcing campaign. You may be looking to expose your brand to your target audience, through your interaction with them. 

You might be aiming to increase exposure for your brand, through the target audience’s shares with their social network, or you might be looking to create something of value, from the interactions.

Secondly, you need to choose the method of crowdsourcing. The important thing to remember here is, to find the best way to provide incentives for your target audience to participate in your campaign. 

If you choose a competition format, are you going to offer a prize, or maybe recognition and prestige to the winner? Most often the prize does not have to be extravagant, but the experience offered, should be worth it for the target audience.

Thirdly and finally, you need to pick a medium. You need to decide on the platform through which the campaign will take place. Is it on your website, or maybe a social media platform life Facebook or Pinterest? 

You need to weigh in the pros and cons of using each medium. For example, deciding to use your website instead of a social media site, may mean that you might have less exposure whilst retaining more control.