Creating Value Through A Website

Considering the wide range of activities that website owners are engaged in, and the correspondingly wider range of interest for potential visitors, value can be created in numerous ways. 

Despite this wide variety, there are general principles that you can keep in mind when thinking about creating value for your existing, or planned website. It is important to bear in mind that creating value for a website involves creating content for your intended audience to consume. Content refers to material such as articles, images and multimedia in the form of video or audio resources. 

One of the key considerations when creating value, are your niche interests. Everyone has an area that they are well knowledgeable in, or hold particular expertise that others would benefit, if a website shared such information. 

Naturally, for most people, this translates to a body of knowledge in line with their profession. By sharing your expertise with people, some of whom are your potential clients, you build relationships and trust, and provide value for your audience in the process.

Perhaps, you might not have a niche area of expertise on which to focus on, when creating content for your audience, but you might consider simply being an entertainer.  A lot of people are on the lookout for material to make their day by briefly taking life to a lighter disposition. 

You see this on so many Youtube channels, where millions of users come for some light-hearted and brief, and sometimes lengthy entertainment, like in the case of Maru the cat for example. 

Who would have guessed that people are prepared to spend hours watching a cat jump into a box. But they are. Providing entertainment to your audience offers something they value on your website and encourages them to visit more often.

Another approach to creating content which is closely related to the niche area of expertise approach, is offering guidance in how-to pieces. How-to articles, audio, or videos, are instructions guiding people on the intricacies of performing certain tasks. If done well, how-to pieces are a great source of creating value for your audience and increasing website visitor engagement.

The methods for creating value so far discussed involve the creation of content. This does not necessarily mean that it is essential that you create content in order to create value.

 Value can also be created simply by making it possible, or easy for others to find the content they are looking for through your website. This activity is known as curating content. Curating content also goes in line with community building. 

You can build communities online by bringing people together around an activity, or theme that they share and build a thriving online community in the process.